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<div class="score-highlight-body rich-text"> <p>Keep pace with the rapidly changing culture as you discover cultural trends to better understand consumer behavior and you and your company’s place in the world.</p> </div> </div> </div> </div><div class=" w-4col"> <div class="score-highlight icon-highlight " data-epi-type="content"> <div class="caption"> <div class="score-highlight-body rich-text"> <p><img src="/siteassets/images/events/sxsw/sxsw-bike-vendor.jpg" alt="A gentleman with flowers in his hair rides a vendor style bike giving out nature sweet tomatos." width="1242" height="930" /></p> </div> </div> </div> </div><div class=" w-4col"> <div class="score-highlight icon-highlight " data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/images/icons/circles/events.svg" alt="" /> </div> <div class="caption"> <H2 class='' >Who Attends?</H2> <div class="score-highlight-body rich-text"> <p>IFPA attends as representatives of the fresh produce and floral industries to help connect the consumer to our mission of spreading the joy of fresh and increasing consumption. </p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-8col"> <script> var map; function initMap() { map = new google.maps.Map(document.getElementById('dbca411507bf4908b4110e31a541b94d'), { center: { lat: 30.267153, lng: -97.7430608 }, zoom: 12 }); var marker = new google.maps.Marker({ position: map.center }); marker.setMap(map); }; </script> <script async defer src="https://maps.googleapis.com/maps/api/js?key=AIzaSyBZVyIhxnIoiEZQ0F39DkfvNaHDvC_NHkg&v=quarterly&callback=initMap"></script> <div class="score-location" data-ux-state="loaded"> <div class="google-map-canvas" style="position: relative; overflow: hidden;"> <div id="dbca411507bf4908b4110e31a541b94d" style="height: 100%; width: 100%; position: absolute; top: 0px; left: 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data-epi-edit="PhoneNumber">+1(302)607-2114</a> <a href="mailto:ewall@freshproduce.com" class="email" data-epi-edit="EmailAddress">Email Eboni Wall</a> </div> </div> </div> </div> </div> </div> </section> <script type="application/ld+json" class="visually-hidden"> {"@context":"https://schema.org","@type":"Event","name":"IFPA at SxSW","description":"Connect with IFPA members and staff at the annual culture conference known as the \u201Cpremier destination for discovery.\u201D ","image":"https://qa.freshproduce.com/siteassets/images/events/sxsw/sxswbg3.jpg/_croppings/event-landing-page-open-graph.jpg","endDate":"2023-03-19T04:00:00+00:00","eventStatus":"https://schema.org/EventScheduled","location":{"@type":"Place","address":{"@type":"PostalAddress","addressCountry":"United States","addressLocality":"Austin","addressRegion":"Texas"}},"startDate":"2023-03-10T05:00:00+00:00"} </script> </main> <footer class="default"> <div class="container"> <div class="brand"> <div class="logo"> <a 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14.9085 21.8135C14.9882 21.8242 15.0693 21.8171 15.1459 21.7927L16.4759 21.3686C17.1606 21.1503 17.7601 20.7229 18.1906 20.1462C18.6211 19.5695 18.861 18.8723 18.8769 18.1522L18.8876 17.6699C18.8895 17.5835 18.8709 17.498 18.8334 17.4203C18.7959 17.3426 18.7406 17.2749 18.6719 17.2228C18.6033 17.1707 18.5232 17.1357 18.4385 17.1207C18.3537 17.1056 18.2665 17.111 18.1842 17.1362L16.8444 17.548C16.0754 17.7845 15.4132 18.2831 14.9722 18.9575C14.5313 19.6319 14.3394 20.4397 14.4298 21.2409L14.4404 21.3343ZM17.1632 18.591L17.7666 18.4056C17.7047 18.8466 17.5197 19.2612 17.2329 19.6015C16.9462 19.9418 16.5695 20.194 16.1461 20.329L15.5178 20.5293C15.5793 20.0826 15.7669 19.6629 16.0584 19.3194C16.3499 18.976 16.7332 18.7233 17.1632 18.591V18.591Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11727"><rect width="30.8571" height="24" fill="white" /></clipPath></defs></svg> <span>Advocacy</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/advocacy/priority-issues/" target="" class="">Priority Issues</a> </li> <li class="menu-list-item"> <a href="/advocacy/freshpac/" target="" class="">FreshPAC</a> </li> <li class="menu-list-item"> <a href="/advocacy/grassroots/" target="" class="">Advocacy Action Network</a> </li> </ul> </div> <div class="menu-list"> <div class="menu-list-title"> <a href="/events/" target="" class=""> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M10.0799 11.52C10.143 11.52 10.2054 11.5076 10.2636 11.4835C10.3218 11.4594 10.3748 11.424 10.4193 11.3794C10.4639 11.3349 10.4993 11.282 10.5234 11.2237C10.5475 11.1655 10.5599 11.1031 10.5599 11.04V10.08H11.0399C11.1672 10.08 11.2893 10.0295 11.3793 9.93944C11.4693 9.84942 11.5199 9.72733 11.5199 9.60003C11.5199 9.47273 11.4693 9.35064 11.3793 9.26062C11.2893 9.1706 11.1672 9.12003 11.0399 9.12003H10.5599V5.76004C10.5599 5.6593 10.5282 5.56111 10.4693 5.47938C10.4104 5.39764 10.3273 5.33652 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d="M11.9109 14.3247C11.9321 14.3492 11.9532 14.3745 11.9743 14.3999H12.5066C12.4773 14.0807 12.4736 13.7597 12.4955 13.4399H10.8623C11.2545 13.6802 11.6081 13.9785 11.9109 14.3247V14.3247Z" fill="#FFFFFF" /></svg> <span>Events</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/events/webinars/" target="" class="">Webinars</a> </li> <li class="menu-list-item"> <a href="/events/virtual-town-hall/" target="" class="">Virtual Town Hall</a> </li> <li class="menu-list-item"> <a href="/events/training/" target="" class="">Training</a> </li> <li class="menu-list-item"> <a href="/events/awards/" target="" class="">Awards</a> </li> </ul> </div> </div> </div> </div><div class="w-3col "> <div class="footer-panel column"> <div class="content-area"> <div class="menu-list"> <div class="menu-list-title"> <a href="/membership/" target="" class=""> <svg width="22" height="24" viewBox="0 0 22 24" fill="none" xmlns="http://www.w3.org/2000/svg"><g 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22.5957C25.4029 22.6996 25.1444 22.7527 24.8833 22.7516H15.3551C15.0942 22.7518 14.8362 22.6984 14.5969 22.5946C14.3576 22.4909 14.1421 22.3391 13.9639 22.1486C13.7858 21.9582 13.6486 21.7331 13.5611 21.4874C13.4735 21.2417 13.4374 20.9807 13.455 20.7204L14.3919 6.70752H25.8471L26.784 20.7204C26.8027 20.9807 26.7671 21.242 26.6795 21.4877C26.5919 21.7335 26.4542 21.9584 26.2751 22.1481V22.1481ZM30.8761 15.5489C30.5975 16.0976 30.1313 16.528 29.5622 16.762C28.9931 16.9961 28.359 17.0181 27.775 16.8241L27.2036 8.27865C27.858 7.8977 28.6232 7.75276 29.3716 7.868C30.12 7.98324 30.8062 8.35168 31.3156 8.91184C32.461 10.1675 32.2397 13.5165 30.8761 15.5489Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11725"><rect width="33.2936" height="24" fill="white" /></clipPath></defs></svg> <span>Who We Are</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/who-we-are/history/" target="" class="">History</a> </li> <li class="menu-list-item"> <a 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