Brazil Supermarket Floral Consumer Sentiment

of overall floral purchases are planned

Of those who made a floral purchase in the last year:

72%

purchased flowers

85%

purchased plants

34%

always have floral products on their shopping list

61%

motivated by in-store displays

Top locations for purchasing

Consumer bunch

Florist

Seeds

Florist

Bunch of roses

Florist

Bulbs

Florist

Bouquet

Florist

Outside plants

Florist

Arrangement

Florist

House plants

Florist

Top reasons for purchasing

In-store displays
Requested by someone
Presence on social media

Drivers to increase purchases

In Person	Online
Discounts More options Instructions for longevity	Discounts More options Instructions for longevity Information about plant

Special Occasion Market Share

	Wedding	Funeral	Special Gift	Get Well	Just Because	Home Décor
Supermarket	3%	3%	11%	12%	29%	13%
Mass merchandiser	7%	5%	16%	14%	32%	30%
Online grocery	7%	5%	9%	7%	8%	9%
Online flower market	5%	9%	21%	13%	16%	17%

% of Consumers who believe the following channels are equal or better than florists:

	Supermarket	Mass merchandiser	Online grocery service	Online flower market
Quality	36%	38%	42%	41%
Selection	41%	41%	43%	38%
Price	47%	47%	47%	45%
Shelf life	46%	44%	47%	40%

Recognizing the importance of consumer loyalty and product perception to the growth of the supermarket floral department the International Fresh Produce Association fielded research to 2,500 consumers in the U.S., U.K., Germany, China and Brazil to better understand attitudes and purchasing behaviors.

Supermarket Floral Consumer Sentiment

Brazil

Of those who made a floral purchase in the last year:

Top locations for purchasing

Special Occasion Market Share

% of Consumers who believe the following channels are equal or better than florists:

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