Produce Consumption Data

Comprehensive Retail Sales Reporting for Organic and Conventional Fruits and Vegetables

IFPA is the information source for the fruit and vegetable industry. We partner with the industry-leading data provider– Circana (formerly IRI + NPD) – to give members an edge. Glean the sales insights you need for business-driving decisions. Use pre-built reports to explore category specific insights and trends. You don’t need mega-coop funds to get top-notch grocery retail sales data. Keeping a pulse on the produce industry is an included benefit of IFPA membership.

Not a member? Join today.

CMS ALT TEXT A pie chart where each section of the pie is represented as slices of different fruits. From largest to smallest the pie segments are; apples, grapes, strawberries, cherries, raspberries and lemon.Data drives successful decisions. Only IFPA members can access the gold standard of retail fruit and vegetable sales data from Circana through IFPA membership.

  • Benchmark your own performance against the aggregate.
  • Combine Circana data with your own information to produce customized insights.
  • Get produce department sales, as well as dollar and volume stats and trends.
  • Dive deeply into individual fruit or vegetable stats to prioritize areas for improvement or differentiation.
  • Compare individual commodity ups and downs month by month. Which items top the list, and which are rising or declining?
  • Discover how household panel data can provide a deeper look at produce consumption.

Dive into category-specific reports

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Whether you want to compare different commodities, look at the entire industry or dive deeper into household information, it's all here for you!

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Questions? Contact our staff experts.

Rachael Rock-Blake headshot

Rachel Blake

Manager
Global Insights

+1 (302) 607-2175
Gina Jones

Gina Jones

VP
Global Insights

+1 (302) 607-2180