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Fresh Fruit & Vegetable Monthly Report
November 2023
November deflation hit top veg categories, impacting sales of:
onions, potatoes, cauliflower and lettuce.
Fresh produce prices stay stable amidst double-digit inflation in frozen and canned options. While fresh's dollar share is below average, the pound share remains steady.
From highs to lows: Fresh herbs and pineapples score big gains, while potatoes, mushrooms, cranberries, and celery face a dip. Brace for the rollercoaster ride of inconsistent performances in the market!
"December looks set for a strong finish to 2023!"
Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA
Thank you to our Retail Council Sponsor:
