Halfway Through Our Floral Year

June 27, 2022

We are halfway there!

Phew.

We are halfway through 2022. That means we've conquered Valentine's Day, Easter and Mother's Day, all while facing historic inflation and unprecedented supply chain disruption.

And you know what? We did it. We're still seeing dollar growth while volume is, like most commodities, seeing the impacts of inflation. However, there are two hopes:

Inflation is temporary, and while we don't expect to see immediate relief, perhaps this time next year we'll be in a better place.
We have achieved a sea change in how consumers perceive floral.

The significance of No. 2 can't be overstated. Over the past few years, it could have been easy to just hope for the best. Instead, we fought to keep our space and maintain orders, we made a case for why floral was a key part of our physical and mental wellness, and we became more than just a special occasion commodity.

We know we can't stop and must continue to prove to consumers that we are an everyday purchase and need to stay on that grocery list.

And thanks to our industry's great leaders, floral continues to remain relevant to today's consumers.

Speaking of, as we head towards The Global Produce & Floral Show, that also means the countdown is on to our next great milestone: our floral reception at that show.

As of June 28, we are officially 122 days away from the floral reception. That means in 122 days, we will be raising a glass (or a few) with friends again. We will be taking moments to be grateful and to celebrate the incredible resilience and optimism of our industry. And don't forget, we will be celebrating the 2022 Floral Marketer of the Year.

So many of you have done so many incredible things to support and grow the floral industry. It's time to be recognized. Please nominate yourself or a colleague who you know has made a mark on our great industry.

And in 122 days (and counting), we will come together in gratitude, relief and exhilaration to have another momentous year behind us and an even more exciting one ahead of us.

Halfway Through Our Floral Year

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