How to Expedite Floral Data

April 25, 2023

As an industry, we rely on point of sales data to help make a variety of decisions and the data that we get out is equal in quality to the data we put into the system. Here’s a regular reminder that about getting UPCS in to IRI so our entire industry can benefit from the power of great (and timely) insights.

Attached is the Sub-category lists to get floral product into these main areas of interest. 

You will need to send Images and UPCs to the following address DCA.ElectronicImage@iriworldwide.com.

(We will let you know that when, but that email will be switching to DCA.ElectronicImage@circana.com at some point in the near future as our company name has recently changed). 

In this email, please provide:

A clear UPC label-in .jpg or .pdf format- ONLY THESE FORMATS PLEASE.
A picture of the product- in .jpg or .pdf format -AGAIN ONLY THESE FORMATS PLEASE.  Multiple images of the product can be provided if they are available (i.e.-top view, side view, etc.)
The naming of the images COINCIDE WITH THE RETAILERS SPECIFIC CODING (see subcategory list) and RETAILERS DESCRIPTION. 
A clear description of what it is, working with the buyer-in an excel document

A NOTE ABOUT UPCS: The 12 digit UPC would have a 2 digit system number, 5 digit vendor number, 5 digit item number, and no check digit.  If the system number of the first UPC is 0 so it is listed in the name as 00.  41190 is the Vendor number and 47461 is the item number.  The last number listed on the UPC label is the check digit and that is not included. 

If any retailer or supplier would be sending in large quantities of images that are in .jpg format and can be named to the 12 digit UPC number mentioned above, we can set up a folder on an SFTP site that they can log into and drop the images there.  The images would then be automatically loaded to our dictionary.  The excel document with the UPC and Description could be emailed to the image sourcing team with a notification letting the team know images have been dropped.

UPC# with no check digit at the end

NAME OF ITEM
(COINCIDE NAME
WITH RETAILER
SPECIFIC CODE
AND DESCRIPTION)

CODE CATEGORY
(SEE LIST OF
APPROVED
10 CATEGORIES)

CLEAR PICTURE
OF UPC LABEL
(JPG. OR PDF.
FORMAT ONLY)

CLEAR PICTURE
OF PRODUCT
(JPG. OR PDF.
FORMAT ONLY)

SYSTEM  #
XX

VENDOR #
XXXXX

ITEM
SPECIFIC #
XXXXX

We appreciate your attention to this, the more we work together to provide accurate data input, the more we will be able to dig into the information and generate meaningful insights!

Just as a quick reminder, we just held the Women’s Fresh Perspectives Conference in Orlando, Florida which was a huge hit! One of the key takeaways from that event was around the importance of mentorship in our industry. We launched a Mentor Program at the event and you can read more about that important update in one of our recent releases.

Of course, we must mention The Floral Conference – Miami on May 23, 2023. The International Fresh Produce Association contracted with market research experts at Kantar to explore a deep understanding of what shoppers are looking for, their mindsets, and their outlook on floral.

I hope to see you there!

Data in, Data Out:

How to expedite floral data

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