June 1, 2023
Newark, De. and Washington D.C. - Retail leaders, who demonstrate passion and purpose through innovative strategies to drive produce consumption, deserve recognition. The International Fresh Produce Association (IFPA) seeks nominations of retail vice presidents, directors of produce, sales managers, or equivalent titles for its Retail Merchant Innovation Awards. Nominations are now open.
“This industry knows who’s getting the job done at retail,” said Joe Watson, IFPA vice president of retail, foodservice, wholesale membership. “We’re asking everyone to nominate that retailer who inspires others to think creatively about their approach to produce marketing and demonstrates their own forward-thinking perspective.
“IFPA is committed to member excellence,” he said. “Not only does this award honor the retail produce marketers who are making a difference in produce consumption, it also motivates everyone else to up their game and drive our industry forward. We are grateful to award sponsor, Sage Fruit, for helping us recognize the pinnacle of produce marketing performance.”
This award recognizes the “best of the best” retailers (including wholesale grocers) in five store-count categories. Winners will be recognized onstage at The Global Produce & Floral Show, Oct. 19-21 in Anaheim, Calif. One winner will be named in each of these groups:
- 1-50 stores
- 51-150 stores
- 151-250 stores
- 251-399 stores
- 400+ stores
Produce suppliers should nominate a retailer who is getting the job done for their products and brand – someone who is a notch or two above their other customers. Solutions providers should consider which retailer is using their products or services to boost their produce strategy to attract more shoppers and sales. Retailers should look for someone at the top of their produce division, someone who applies innovation and creativity to inspire both staff and shoppers.