Post Valentine's Day Reflections

February 28, 2023

Congratulations on another successful Valentine’s Day! While we did our traditional survey of retailers’ reflections on the holiday, anecdotally I have heard that most of the people I’ve spoke with were very happy. If they planned for a strong Valentine’s Day, they had a good sell through. If they planned to be more conservative, they mostly sold out of product. This past year has not been very predictable with inflation having one of the most significant impacts on consumer behavior, however, I’m happy to see that not only is our research pointing towards a continued strong consumer affinity for our products – but our sales data is saying so, too.

Here's a look at what we heard from our retailers about Valentine’s Day 2023:

89% of retailers indicated that Valentine’s Day exceeded or met expectations.
95% of retailers reported that traffic in the store was up or the same for Valentine’s Day 2023
Retailers indicated that most sales occurred on Monday and Tuesday (February 13 and 14) which is much later than usual.
There was some in store competition for space due to the Super Bowl falling on February 12
There were fewer issues with cost and availability of product than in 2022 but labor remains an issue for retailers.
50% of retailers said roses did well, 25% said arrangements performed well. Bouquets and consumer bunches lagged a little.

I wanted also to remind you all there is still time to register for this year’s Floral Conference in Anaheim. On March 7th, we will come together to hear from Chris Carbone, head of Futures Practice Americas, Kantar. Kantar, a widely respected research firm, will provide a look at the Future of Floral as told through their consumer behavior research.

In addition, we’ll also hear from a Gen Z consumer panel to hear from this incoming consumer base. With some of the forecasted trends focusing around Augmented Realty, tech innovation, and sustainability, Gen Z is a golden opportunity for our industry if we’re interested

Post Valentine's Day Reflections

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